Business Plan

1 Executive Summary

WedEdit OÜ sells one thing, done exceptionally well: a fixed-price company testimonial / case study video. The client sends raw footage — customer interviews, Zoom recordings, phone video, b-roll — and WedEdit delivers one polished 2–3 minute testimonial video within 5 business days.

Because WedEdit never films on location, production overhead stays low while the client's perceived value stays high: a finished, story-driven video asset that B2B marketing and sales teams can use immediately in outbound, landing pages, and social proof campaigns.

2 Service & Pricing

WedEdit offers a single core product — the company testimonial / case study video — sold across three fixed-price tiers so clients can match spend to scope without custom quoting delays.

All tiers share the same 5-business-day production window and a mailto-based intake process for quoting and kickoff, keeping operations lean at launch stage.

3 Market Opportunity

Video testimonials and case studies are consistently ranked among the highest-converting content formats for B2B marketing and sales enablement, yet full-service video production remains expensive, slow, and logistically heavy (crew travel, on-site filming days, complex scoping).

WedEdit's target segment is lean B2B marketing and demand-generation teams — SaaS companies, agencies, logistics/HR tech, and professional services firms — who already capture raw customer conversations (sales calls, onboarding calls, quick phone recordings) but lack the in-house editing capacity or budget for full-scale production agencies.

• Primary segment: B2B SaaS & tech companies running always-on demand generation.
• Secondary segment: Agencies reselling testimonial video production to their own clients.
• Tertiary segment: Professional services and B2B logistics/HR platforms needing case studies for sales enablement.

4 Business Model

Revenue is project-based and fully prepaid or invoiced per fixed-price tier — no retainers required at launch, though repeat B2B clients (agencies, high-frequency SaaS marketing teams) are the highest-value long-term segment and a natural path to monthly retainers or multi-project bundles.

Because no filming or travel is required, gross margin per project is high relative to traditional video production agencies — the primary cost is skilled editing time plus licensed music/stock assets.

5 Marketing & Sales

Go-to-market centers on demonstrating the finished product itself — testimonial videos about WedEdit, built the same way WedEdit builds them for clients — combined with targeted outbound to marketing leaders at growth-stage B2B companies.

• Content-led acquisition: LinkedIn case studies, before/after footage comparisons, and short-form cutdowns showcasing the transformation from raw clip to polished asset.
• Outbound to demand-gen teams: Direct outreach to marketing/growth leads at SaaS and B2B service companies already running customer interview programs.
• Agency partnerships: White-label / reseller pricing for marketing and PR agencies who want to offer testimonial video without building an in-house editing team.
• Website conversion: wededit.eu as the primary inbound funnel — clear fixed pricing, 5-day promise, and a low-friction contact form to remove typical "get a quote" friction.

6 Operations

Operations are intentionally lean and fully remote, structured around a fixed 5-day production pipeline per project:

Core team requirements at launch: one or two experienced video editors comfortable with narrative-driven B2B content, plus lightweight project coordination for intake and client communication. As volume grows, the model scales by adding editors against a standardized production checklist rather than by adding production/filming crews.

7 Financial Outlook

With no filming, travel, or crew costs, the primary variable costs are editor time and licensed assets (music, stock b-roll, fonts), keeping gross margins healthy even at entry-tier pricing.

Scaling revenue is primarily a function of: (1) number of concurrent projects an editor / small team can run within the 5-day cycle, (2) mix shift toward higher Professional/Signature tiers, and (3) recurring volume from agency partners and repeat B2B clients. Because the production process is standardized end-to-end, throughput scales predictably by adding editors against the same fixed pipeline — rather than requiring new capital-intensive production capacity.

8 Risks & Mitigation

• Footage quality risk: Poor raw footage (bad audio/lighting) limits final output quality. Mitigation: a footage-readiness checklist shared with clients before kickoff, and tiered scoping for footage that requires extra cleanup.
• Turnaround pressure: The 5-day promise is a core differentiator but a operational constraint. Mitigation: standardized production pipeline, capped revision rounds per tier, and clear intake requirements before the clock starts.
• Commoditization risk: Freelance editors could undercut on price. Mitigation: position on speed, consistency, and fixed pricing rather than lowest cost; build a repeatable brand around reliability.
• Client concentration: Early revenue may depend on a small number of repeat clients or agency partners. Mitigation: diversify acquisition across content marketing, outbound, and partnerships from day one.

9 Legal & Jurisdiction

WedEdit OÜ is structured as an Estonian private limited company (OÜ), a jurisdiction well-suited to a fully remote, EU-serving digital service business.

• Entity type: OÜ (osaühing) — Estonian private limited company.
• e-Residency friendly: supports fully remote company management and banking.
• EU invoicing: standard EU-compliant invoicing, including reverse-charge VAT handling for eligible EU business clients.
• Currency: all pricing and contracts denominated in EUR (€).